In Texas, there are over 10,000 quinceañeras every year.
What would you like to sell to them?
Hola,
My name is Jose Medrano
Behind the scenes we have the best secrets to share on how you can enter this endless and profitable market, because
we know what drives and motivates it's buying power. From trends, to selling techniques; from what is needed, to
what pays more.
If you currently dedicate your efforts to the decreasing bridal industry in this town, you may want to diversify your
business to this emerging market.
Just look at these numbers, and see for yourself how you are missing the boat:
•In a typical Quinceanera Celebration, the average budget is $15,000.
•Family & Friends help in the Financial Structure of the Event (Commonly named "Padrinos").
This fact by itself makes quinceañeras a more recession resistant industry than any other social
event out there.
•This once in a lifetime event, happens on the specific age of a young girls 15th birthday.
•Brides may decide to buy a house, to change or to cancel wedding plans. For a quinceañera
there is no second chance. And postponing is not an option.
•A Quinceanera is a market by itself and surpasses by far Hispanic weddings, American Sweet
sixteen, and Jewish Bar Mitzvah combined together.
Myths & Truths
Myth: Hispanics do not spend much on their celebrations.
Truth: Hispanics are one of the most loyal consumers in the world. You just have to find the right aproach.
Myth: You need to speak Spanish.
Truth: Most of our advertisers only speak English, and they close deals everyday in this market. Hispanic second
generations are blooming like never seen before and are perfectly bilingual; they are raised the American way, but
influenced deeply by their roots and traditions. What a nice combination to produce an immense buying power.
Quinceañeras are here and promise to stay forever. Take advantage of this emerging trend, and find your spot at the
yet untapped, American Quinceañera.
Sincerely,
Jose y Maria Medarno
Quinceañera Magazine Texas
210-781-6377
